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Monday 4 July 2011

Bring Me the Horizon - The Sadness Will Never End (2009)

http://www.youtube.com/watch?v=-TNckXgfYhA

The video contains both performance and narrative throughout. Both the narrative and the performance take place in a wooded area, possibly a forest, to make the two elements seem linked. As the light fades and the sky gets darker in the narrative, it also does so in the performance so again this makes them seem like they are happening at the same time in the same place. The narrative portrays a little boy in the woods at night being watched by what turns out to be a demonic vampire-like girl. In the end he stakes a note saying 'I won't give up on you' into a tree with his penknife, which are lyrics from the song's chorus so this further links the song to the visuals.

Wednesday 29 June 2011

Eminem - Stan (2002)

http://www.youtube.com/watch?v=UIDNCvPqg6I

The video is about an obsessed Eminem fan called Stan who takes his infatuation too far and ultimately causes his demise. This music video is a narrative rather than a performance and hardly features Eminem himself atall, although there are many photos, clips of him on Stan's tv screen, and magazine covers etc featuring him so it is like he is there throughout the video, especially due to the titular character Stan being so obsessed with Eminem that he attempts to look exactly like him and even sees Eminem when he looks in themirror.
The first minute and 25 seconds is just acting and does not have the song in the background, only eerie music and the sound of rain and thunder. It is there to introduce the viewer to the character of Stan and his back-story. The first time the viewer is introduced to the character of Stan he is bleaching his hair in the bathroom to mimic Eminem, so we can already tell he totally idolises him. Straight away the viewer can tell that Stan is not living in a well-kept house and that he is probably not very well off. We are then introduced to his very pregnant girlfriend who is not given a name. When she remarks about his bleached hair, without warning he shouts at her in a sudden outburst of rage. Next we briefly see his girlfriend singing in their bedroom and suddenly it switches to Eminem receiving his fan-mail.
Next we see Stan storm off into his basement which he has converted into some kind of Eminem shrine, with pictures of him covering all of the walls.The camera suddenly shows Stan going towards his writing desk and we can see his stamped envelopes addressed to Eminem's fan mail unit. He then proceeds to write a letter to Eminem, we can tell it is not the firstas he sings "Dear Slim, I wrote but you still ain't calling. I left my cell, my pager, and my home phone at the bottom. I sent two letters back in autumn, you must not-a got 'em". It then switches to Eminem reading the letter. Then we see Stan watching a clip of Eminem on the TV and when he waves in it, Stan waves back, as if they really know each other and as if Eminem is really there with him. Next, he gets even creepier and sees himself as Eminem when he looks in the mirror. He then finished writing the letter and puts in in a pre-written envelope saying 'Eminem Fan Unit'. When his girlfriend talks to him while he is watching television he yells at her for interrupting. Next, you watch his letter to Eminem fall out of the post trolley at the post office, therefore not reaching Eminem on time.
As the song goes along Stan gets increasingly angry and aggressive as the song goes on, writing more and more letters in hope for a reply from Eminem and finally gets so frustrated that he gags his girlfriend, puts her in the boot of his car and after drinking "a fifth of vodka" drives off a bridge while recording himself talking on cassette. When the car is found with Stan and his girlfriend drowned inside, the tape is recovered by police and as Eminem is replying to one of Stan's letters he realises the tape is from Stan.

Monday 27 June 2011

Taking Back Sunday- Cute Without the E (Cut From the Team) [2002]

http://www.youtube.com/watch?v=T2p4LSymyos

The video is based on and in homage to the 1999 film, Fight Club which inspired the narrative elements of the video. A few parts of the film are recreated using the band members. However, the video also contains band performance throughout. Subliminal messages are frequently shown, flashing between the video, like in the film.

Nirvana- Heart Shaped Box (1993)

http://www.youtube.com/watch?v=n6P0SitRwy8&NR=1

At the beginning of the video, an aerial shot of the band shows them sitting in a hospital-like room next to an old man who seems to be dying lying in a hospital bed (with a giant painted cross underneath it) connected to a drip. The main part of the video is set outside in a landscape which was said to be based on the 1939 film, 'The Wizard of Oz'. During the first verse, the old man from earlier on is shown to be walking along in a poppy field wearing a santa hat and climbing onto a Christan cross which is covered in crows to be crucified.
Next, during the chorus the band are shown to be performing in front of the crow-ridden cross seen in the first verse, however the old man is not shown to be on it any more. In the second verse a little girl wearing a Ku Klux Klan uniform and a fat woman with angel wings and shown to have some of her internal organs on the outside (very much like the album's cover) are shown jumping up and down trying to reach some fetuses that are hanging from a tree which are out of reach.
The old man is then shown hanging on the crow-covered cross again, but this time he is wearing a hat which you would usually see on a religious figure (such as the Pope maybe) with the little girl fro the last verse seen to be jumping a
up and down trying to get hold of the cross.

Thursday 16 June 2011

A2 Brief

Briefs

1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

  • a website homepage for the band;
  • a cover for its release as part of the digipak (CD/DVD package);
  • a magazine advertisement for the digipak (CD/DVD package).

2. A promotion package for a new film, to include a teaser trailer, together with two of the following three options:

  • a website homepage for the film;
  • a film magazine front cover, featuring the film;
  • a poster for the film.
3. The first level of a new computer game, together with two of the following three options:
  • the cover for the game's package;
  • a magazine advertisement for the game;
  • a radio advertisement for the game.
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